Cranswick's name is synonymous with animal cruelty, as it continues to lock pregnant sows inside farrowing crates and has been found breaking multiple animal welfare laws. Its CEO even took a whopping 30% pay rise to over £4.6 million just as the company was shown to be smashing piglets’ heads against concrete.
The meat industry markets CO₂ killing as “humane slaughter”, but we don’t buy it. The secret formula for making a killing out of killing is to spend less on it. And the industry found that the cheapest way to kill and process pigs is to herd them into gas chambers and pump in CO2 until they suffocate. It’s how 90 per cent of pigs in the UK are killed.
For decades, the government’s own Animal Welfare Committee has warned that CO₂ gas chambers cause pigs extreme suffering. Their 2003 report called for a full phase-out, yet CO₂ slaughter has only increased.
In public, McDonald’s commits to high animal welfare, but Cranswick and McDonald’s are so devoted to animal welfare that they herd screaming pigs into gas chambers. You can’t trust a word these industrial-scale gaslighters say. Ask McDonald’s to drop CO₂ gas chambers.
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